How Your Skincare Should Evolve As You Age

We’ve all experienced firsthand the fact that our skin changes as we age. It’s just not as clear, hydrated and resilient at forty as it was when you were twenty. And when your skin changes, your skincare routine should adapt to accommodate those changes.

At every age, your primary skincare goal should be giving your skin exactly what it needs. But with so many ingredients and products crowding the skincare aisle, how do you know what’s best for your skin at every stage?

Here, we get the inside scoop from Dr. Lee, who shares her tips for keeping your skin in top shape in your 20s, 30s, and 40s.

A young woman in her twenties washing her face with SLMD Salicylic Acid Cleanser

The best skincare in your 20s

Skincare in your twenties is all about managing breakouts (nope – we don’t always outgrow acne), combined with a plan to prevent (for as long as possible!) the visible signs of aging.

Your twenties is also when stress, lack of sleep, and too many days soaking in the sun can lead to tired, dull-looking skin.

Now is the perfect time to establish a solid skincare routine that can set the stage for a healthy, glowing complexion for years to come. Here are Dr. Lee’s top picks for skincare in your twenties:

  • Exfoliating cleanser. Exfoliating is a great way to slough off those dead skin cells that can lead to both acne flare ups and a lackluster complexion. A cleansing powerhouse like our Salicylic Acid Cleanser does double duty, combating those acne breakouts and fighting dullness without stripping skin’s moisture barrier.
  • Moisturizer with SPF. Our skin gradually becomes drier as we age. Finding a lightweight, non comedogenic moisturizer will keep it looking plump and dewy. Plus, protecting your skin from UV damage today is probably the single most important thing you can do to avoid premature skin aging. Formulated with both acne-prone and aging skin in mind, Our Daily Moisturizer with SPF 15 makes it easy to both hydrate and protect your skin in one fell swoop.

In Your 20s Duo

Our top picks for establishing a consistent skincare routine include SLMD’s Salicylic Acid Cleanser and Daily Moisturizer with SPF 15. The In Your 20s Duo is available now for a limited time for just $30 (a $45 value). There’s never a better time to start investing in your skin!

a man in his thirties examining his complexion before applying SLMD's Retinol Serum

Skincare tips in your 30s

Typically, your thirties is when those first signs of aging start to show up: fine lines around the eyes (aka crow’s feet), grooves around the mouth (marionette lines) and maybe some unevenness from sun damage or past breakouts.

Adding to the issue, maybe you’re still experiencing acne flare ups due to fluctuating hormones or mask irritation (aka maskne).

So how do you handle both skin aging and acne/clogged pores in your thirties? Dr. Lee’s got you covered:

  • Exfoliating cleanser. That same staple from your twenties, our Salicylic Acid Cleanser, can also tackle your 30-something skincare concerns. Salicylic acid, found naturally in willow tree bark, is a beta hydroxy acid that penetrates deep into pores, removing buildup and keeping skin looking its best.

  • Topical retinol. A Vitamin A derivative, retinol encourages cell turnover to minimize fine lines and wrinkles and boost collagen to keep skin plump and firm. Use SLMD’s Retinol Serum at night to prevent signs of early aging while you sleep. 

In Your 30s Duo

To start minimizing fine lines and occasional acne flare-ups, we recommend the In Your 30s Duo, including SLMD’s Salicylic Acid Cleanser and Retinol Serum. Try them together today for $40 (a $55 value).

A closeup view of the forehead of a woman in her forties who could benefit from SLMD Dark Spot Fix

Skincare products for your 40s

Although consistent use of preventative skincare products (think: sunscreen and retinol) may delay or improve immediate signs of aging, eventually everyone’s skin begins to sag and crease – creating laxity and wrinkles.

As we age, we lose collagen and elastin (healthy skin’s building blocks) – and we also lose volume. To compound the problem, certain lifestyle choices (like skipping SPF, smoking, and not getting enough sleep) all contribute to those visible signs of aging.

Typically in our forties we begin to see more hyperpigmentation, too: those dark spots (sometimes called liver spots or sunspots) that creep up after years of UV exposure. To take care of your delicate 40s skin and help battle hyperpigmentation, Dr. Lee recommends:

  • Exfoliating cleanser. Sensing a pattern? Dr. Lee formulated our skincare hero, Salicylic Acid Cleanser, to be a true multitasker, maximizing your youthful glow from your 20s through your 40s – and beyond. 

  • Hyperpigmentation remedy. To tackle acne scars and sun spots, Dr. Lee considers hydroquinone – a powerful skin lightening agent that inhibits the production of melanin – to be the gold standard. It’s the active ingredient in SLMD’s Dark Spot Fix, which also contains Kojic Acid and Salicylic Acid to prevent and improve the appearance of dark spots due to acne, melasma, and sun exposure.

In Your 40s Duo

Don’t miss out on our Salicylic Acid Cleanser and Dark Spot Fix In Your 40s Duo: for a limited time, it’s $40 (a $55 value). Time to get glowing!

Dr. Lee’s last word

Dr. Lee created SLMD to take the guesswork out of getting good skin – no matter what your age. Here’s her philosophy for keeping aging skin looking its best:

“Our skin changes over time – so adapting our skincare routine is a must. But it doesn’t need to be complicated or confusing.” –Dr. Sandra Lee


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